Baja Voices – Seth Vazquez Cuevas
Featuring interesting and influential people of the Los Cabos community
By Justin Porter Biel
A serial entrepreneur, Seth Vazquez has opened many businesses including Cabo San Lucas’ famous Jungle Bar, Cabo Blue, Martini Jungle, Jungle Bar La Paz, The Beach and Rockstone. In 2014, Vasquez opened a restaurant, Jungle Pescadero, and a year later opened Mint Jungle and Ambers Market, successful health food concept stores. Vazquez is also the vice president of the Association Empresarios del Centro, which is in charge of security and aesthetic improvements of downtown Cabo San Lucas. Happily married, Vasquez in an avid triathlete, environmental activist and defender of animals.
JB: Are you originally from Los Cabos? If not, when did you move to Baja Sur?
SV: I am originally from Mexico City. I came to Cabo San Lucas 25 years ago with the idea of living near the sea.
JB: As an entrepreneur with multiple businesses, what does your typical day look like?
SV: I wake up every morning at 6:00 A.M. to walk my dogs, swim, bike or hike. After breakfast I check on the businesses and have meetings with the managers. I get home early to plan dinner with my wife either at home or out somewhere.
JB: What is your business philosophy?
SV: Everybody should be happy doing his or her job. If someone doesn’t want to work 1 or 2 days or a week, they should have the opportunity to take time off. Always make customers feel at home, be friends with them, ask questions, learn from them, and teach them something about Mexico.
JB: What it your favorite thing about the nightlife scene in Los Cabos?
SV: Cabo is so small you can walk from one bar to another and find variety in the music and crowds. But most importantly it is a very safe place.
JB: Favorite way to spend a day in Los Cabos?
SV: I like to visit the beach to swim, watch the sunrise or sunset, scuba dive, kayak on the bay, hike, or go for a mountain bike ride.
JB: Favorite way to spend a night in Los Cabos?
SV: I love to go out, enjoy dinner at one of my favorite restaurants, walk along the Marina and then stop for a glass of wine downtown.
JB: What’s the best advice you’ve ever received? Did you take it?
SV: Be happy, be open, don’t waste your time, and find joy in what you do. Don’t worry about the future and don’t regret the past because it doesn’t exist. Live today!!
JB: What have you learned after 25 years of starting businesses?
SV: Creating a business isn’t as hard as people think. If you imagine something in your mind and truly desire it in your heart, then I believe you have 100% chance of making it happen.
JB: What are you reading right now?
SV: I’m currently reading a very good book called Ética Para Amador. The book is about a man who is writing for his son, Amador, explaining about his views on life.
JB: What has living in Los Cabos taught you about life?
SV: Living in Cabo has taught me to be in touch with nature and fall in love with the ocean. Los Cabos has also taught me that it’s important to take time. It’s hard to believe I used to live in the biggest city in the world, surrounded by grey buildings, and never had time for anything.